VisitHealth Infomercial Mini-Series

Why we do what we do

VisitHealth wanted several explainer videos of their services to share with their clients. InspoHub produced, shot and distributed all content on this project for a very happy client.

The Project

The Brief

VisitHealth required video content to answer one of the key questions being asked by potential patients during initial phone enquiry - “what happens during a visit?”

Visits usually last 15-20 minutes, so it required detailed planning with the medical staff to ensure the correct medical parts of the procedure were covered, without the narrative of the video being hindered.

The client also requested product awareness commercials to highlight the difference between hospital- and home-based medical care.

The Solution


Shooting medically accurate content in an engaging and appropriate way was one of the key challenges faced on this production.

Deciding on how to show potentially intimate medical scenes was solved by clever camera angles and subject positioning to ensure the viewer knew what was happening, without having to see unnecessarily graphic action. This also meant that we could use actors instead of patients with actual wounds, making the filming process more efficient and getting on-screen action exactly as we planned. Beyond the medical difficulties, we also knew these would be skippable ads on YouTube, meaning we had to capture attention within the opening seven seconds.

To keep budgets down, filming for each video was completed in just one day (admittedly, a long day).

Filming was shot on a Sony FS7, using a Canon CN7. A 3-metre track was used for the reveals to give a visually interesting shot and add dynamism to wide shots. Although distribution was online, this production was approached like a broadcast TV commercial.

All content was distributed to the VisitHealth social media platforms, including YouTube. In addition to this ad-hoc video project, the client was also a marketing client of InspoHub’s. This meant that the broader distribution strategy and wider business targets were met with extra precision.

The Outcome

The client was thrilled with the content delivered by InspoHub on this production.

You can watch one of the 6 instalments of this infomercial series here!


FIND OUT MORE
“InspoHub really blew us away with the explainer videos and YouTube commercials they delivered for us. After a detailed storyboarding process, they came back to us with all the information we needed to give the go-ahead on the project. This was the first time we’d had videos of this standard created for VisitHealth, but the process was seamless from start to finish. Thank you to Ben, Kate and the team for delivering videos that went way beyond our expectations!”

Alexey Sysoev

VisitHealth

People we have worked with

Edinburgh Rugby Live Stream & Highlights

InspoHub provided Edinburgh Rugby with a live stream and highlights package for the team's first-ever game at their new stadium, with live footage being fed to the stadium's big screens.

Games Global Event Coverage

InspoHub delivered comprehensive event coverage for Games Global. Content included photography, daily video highlights & event promo features to be shared across social media.

Aston Martin V12 Vantage Launch Video

Working with Aston Martin to produce, execute and deliver the official launch video for the brand-new Vantage V12.

You might also be interested in

The InspoHub Four Year Journey

2022 brings the 4 year anniversary of our marketing and live video production company! To mark the occasion, we had a conversation with our Founder and Head of Marketing, Ekaterina Blake.

Start-Up Marketing Tips for Sussex Businesses

Ekaterina Blake, Founder and Head of Marketing at our very own InspoHub, is on hand to give you some vital aid to get your business up and running!

Why Should You Live Stream Your Event?

Live stream allows you to claim these events back. It can prove to be a safer alternative compared to going to events in person. With live stream, you can get the best seat in the house, all from the comfort of your own home or place of work.

GET IN TOUCH!

CONTACT US
InspoHub delivers engaging and reliable video solutions at a realistic cost. We provide equal opportunities for creatives to thrive.
© 2022 InspoHub. All right reserved.