Horse Sport Ireland Infomercial & Development Series - Case Study

Why we do what we do

For this project, we collaborated with Ireland’s primary governing body in equestrian, Horse Sport Ireland, in creating an online development asset for riders to progress within the sport.

The Project

Horse Sport Ireland - Case Study

With a wealth of expertise in both video production and equestrian, InspoHub was given creative freedom in the production and execution of the entire project. This involved an extensive pre-production process, with both filming and post-production also the responsibility of InspoHub.

With only a day to film the content, time constraints proved to be a challenge for this project. This was overcome by meticulous planning in pre-production, helping the shoot run seamlessly.

The Brief

The aim for this project was to create an online asset to accompany an equestrian development programme and examination process, aimed at both young riders and adults looking to progress within the sport.

Each video asset needed to explain how the examination process works, how it would be delivered, and how it would be marked. This was achieved by filming high-level riders alongside their horses, asking them to verbalise their techniques. This was then narrated by world-renowned equestrian coach, Corrine Bracken for additional insight.

The Finished Project

The client was delighted with the finished video series, launching it alongside their development programme in 2021. 

Take a look at one of the video instalments from this infomercial series here…


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