The beauty of video production is that no two projects are ever the same. Objectives change, styles vary based on branding, and messaging will differ on a client by client basis.
This video project, in collaboration with EZ Cloud, was a prime example of being thrown an all-new objective, with the end goal of delivering an outstanding final product.
As a Sussex-based AP Automation Solution company, EZ Cloud wanted to create a short 4-part mini-series that could be used across various platforms in order to inform new and potential clients of their services.
As industry experts, the client wanted to cut through the jargon and deliver an easy to understand video asset that could be used as both a marketing and sales asset.
We were tasked with the pre-production, filming on the day and post-production for this project. Each video was a talking-heads set up in a studio environment, with additional B-roll captured in and around the Brighton Plus X Innovation Hub.
We worked closely with the client throughout the pre and post-production timeline, ensuring the client understood our creative approach and giving them the licence to influence the final edit.
The client was thrilled with the final project. Close communication throughout meant they were fully integrated into the production, resulting in a final piece that really hit the brief.
Here is an example of one of the four instalments in this mini-series…
Ciara Parker
EZ Cloud
